What Makes a Gift Truly Meaningful for Moms?
A behind-the-scenes look at how Kim Richards, Founder, Caring for Mama, curates care packages designed to nourish, uplift and reflect real motherhood.
Mama, I see you.
In the constant rhythm of giving—school drop-offs, snack requests, bedtime stories, work meetings—when was the last time you received something that was just for you?
Not something useful. Not something cute. Something that quietly says, you matter, too.
That longing to feel seen is what led me to start Caring for Mama. After my own postpartum season with two little ones, I realized I didn’t need more things. What I needed was to feel like me again. Or at least remember that I still existed underneath the exhaustion, the giving, and the shifting identity.
The truth is, while everyone was [more] focused on the baby, I was silently trying to hold myself together. What I wanted wasn’t another swaddle or meal prep tip. I wanted someone to ask, "How are you, really?" I wanted something small but intentional. Something that reminded me I was still worthy of care.
That’s why every Caring for Mama care package is created with moms like us in mind. The ones in the middle of it all. The ones who show up every day, even when we’re running on empty.
When I sit down to put a box together, I ask myself: What would feel like a deep breath right now? What would help someone feel just a little more grounded, a little more held?
Sometimes it’s a calming tea for those early morning feedings. Sometimes it’s a handwritten note that says, "You’re doing a great job." Or it’s a beautifully-scented, handcrafted body oil that turns five quiet minutes into a full-body exhale.
Each item is chosen with care from women-owned brands, not for what it does, but for how it feels. I want every package to feel like a hug, like someone thought of you. Because meaningful gifts aren’t about being impressive; they’re about being intentional. They remind us that self-care isn’t something extra, it’s essential.
You deserve that. You deserve to be nurtured, too.
If you're in a season where you just want to feel held, I’d love to share one of our care packages with you. They’re designed to meet you right where you are—with softness, support, and so much love.
With care,
Kim Richards
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