A Mom Minute with Suzie Devine of Binto
An honest conversation with Suzie Devine, Co-Founder and CEO of Binto, about women’s health, infertility, betting on yourself, and learning to surrender.
One thing that comes up again and again in our community is this: How do you build something meaningful while navigating your own life in real time?
In this Mom Minute, I sat down with Suzie Devine, women’s health nurse and founder of Binto, a personalized women’s supplement brand, to talk about the intersection of fertility, entrepreneurship, anxiety, and motherhood—and what it actually looks like behind the scenes.
From Nurse to Founder
Suzie’s path into women’s health started early. A mission trip to Africa when she was just 16 years old, as she put it, “shaped the trajectory” of her life. After nursing school at UVA, she went on to specialize in IVF and fertility nursing.
It was in those years working closely with women navigating infertility that something clicked.
She began to see that our healthcare system is largely built around “sick care”—reactive, transactional, and often isolating—when what women truly need is community and preventative medicine.
That realization became the seed for Binto.
Nine years ago, Suzie launched the company with a mission to personalize women’s health support across reproductive life stages. What began as targeted supplements evolved into a broader platform that now includes personalized product lines and a telehealth component.
And almost organically, Suzie herself became the face of the brand.
Women didn’t just want products—they wanted to speak to a real fertility and IVF nurse. They wanted reassurance, expertise, and someone who understood. That demand led to direct consults and a deeper connection between the brand and the women it serves.
Building a Fertility Brand While Navigating Infertility
In one of the most vulnerable parts of our conversation, Suzie shared that her greatest challenge wasn’t fundraising or scaling—it was navigating infertility herself while building a fertility-focused company.
Showing up publicly in a space that mirrored her own private struggles required resilience and emotional strength.
And yet, she describes her proudest moment as having the courage and conviction to bet on herself in her twenties. Long before women’s health became a booming industry, she saw the gap. She trusted her instincts. She moved anyway.
That confidence wasn’t automatic. It was built through lived experience—through infertility, through entrepreneurship, and through launching and growing a company during the pandemic.
From Survival Mode to Self-Work
When it comes to balancing business ownership with raising two young children, Suzie was refreshingly honest.
For a long time, she felt like she was constantly treading water—living in survival mode.
In the past year, something shifted.
She began prioritizing what she calls “self-work.” That included treating her anxiety medically and actively reframing the stories she was telling herself about the future.
One realization changed everything: There is no point in creating a loop in your head about what might happen. No one can predict the future.
Instead of spiraling, she’s learning to surrender—to take things more in stride and focus on what’s good rather than dwelling on what could go wrong.
It doesn’t mean everything feels perfectly balanced. Suzie openly admits she’s “really bad at setting boundaries”—with both her kids and with work. But she’s aware of it. And she’s working on it.
And maybe that’s the point.
What This Conversation Really Shows
There’s something powerful about hearing a founder in the women’s health space admit she once felt like she was barely staying afloat.
That she struggled.
That she still struggles.
That confidence is built, not inherited.
Suzie’s story is a reminder that building something meaningful doesn’t exempt you from the messy middle of motherhood or mental health. If anything, it makes you more aware of it.
And sometimes the bravest thing you can do is bet on yourself—and then keep showing up, even when the future feels uncertain.
🎥 Watch the full interview above to hear Suzie’s story in her own words.
